Mel's Trading Post

Mel's is a gem of the northwoods. A fantastic sporting goods store in the middle of sportsman's country. They support hunting (both gun and archery) skiing (both cross country and downhill) cycling (both mountain biking and road cycling) canoeing, kayaking, camping, snowshoeing. They also have a nice selection of outdoor apparel and shoes. For most of these activites, they have a nice selection of new gear and equipment, but I often buy used equipment here. They do offer support, such as bicycle repair, ski waxing and tuning, etc. The prices here are fair. Unless you find a sale, they're likely to be comparable to or higher than websites and discount stores. But I consider that a reasonable price to pay for 360-day/year sales and service by knowledgeable people in a small town. I believe that their cross-country ski sales and service are particular well-acclaimed. I have heard that people travel many miles to purchase cross-country skis here.